Questions, answered.

An ad promotes a brand for the money. A collab is a brand and an influencer working together on something they both believe in: honest, useful and in the influencer's own words.

We check every influencer before they can apply, and keep checking after every post. Fake followers, bought likes or fake clicks lead to a ban.

The brand pays the budget before anyone starts. InfluencerX holds it: not the brand, not the influencer. It only moves for delivered work, and the rest goes back to the brand.

Instagram, for now. TikTok, YouTube, Facebook and X are coming.

Yes. European rules ask for it, so every collab post carries #ad or Instagram's paid partnership label. Honest about the deal, honest about the product.

15% on top of what influencers earn. No subscription and no fixed fee per collab. Influencers keep their full rate.

After our team approves your collab, you pay your maximum budget plus 15% by card. We hold it safely and pay influencers for what they deliver. When the collab ends, unused budget is refunded with its 15%. Example: a budget of €1,000, you pay €1,150. Influencers earn €600: we keep €90 and refund €460.

Per post: you pay a fixed rate for every post that stays online for 30 days. Per sale: you pay a rate for every sale, signup or booking that comes through an influencer.

Every influencer gets their own short link and code. Your shop tells us which sales came through them, and you see your cost per sale for every influencer.

Yes. Influencers apply with their followers, reach and influence score, and you accept the ones that fit. You can also check every draft before it goes online.

So influencers only see real brands and fair, honest briefs. It usually takes less than a working day.

Yes, always. You keep everything the brand pays you, and you see it before you apply.

No. Share products you already use, in your own words, and tell your followers what you really think. If you don't like it, don't post it.

Yes. What counts is reach: how many real people like or comment on your posts. If your posts reach at least 100 people, you can join.

Your reach compared to your followers. 100 likes and comments on 1,000 followers is a score of 10%. Brands see it next to your followers.

Per post: when your post stayed online for 30 days. Per sale: when the collab ends. We pay by bank transfer within 5 working days, with a payout statement.

Then it's approved by itself after 3 days, so you're never stuck waiting.