Terms

1. Who we are

InfluencerX (influencerx.eu and app.influencerx.eu) is run by Autonomous BV, Waversesteenweg 136, 2500 Lier, Belgium, VAT BE1010.281.922 ("InfluencerX", "we"). By creating an account you agree to these terms.

2. What InfluencerX is

InfluencerX is an online marketplace. Brands create collabs: a brief for paid posts by influencers, paid per post or per conversion, with a maximum budget and an end date. Influencers apply, and the brand accepts the ones it wants. For every collab the brand pays, in advance, the maximum budget for influencers plus our fee of 15% on it; we hold that money, pay influencers for what they deliver and refund the unused budget to the brand, together with the fee on it.

Collabs are about working together on products both sides believe in: influencers share what they really think, in their own words. We are not an agency. We don't make the posts and don't guarantee results such as reach, clicks or sales. Influencers work independently: we are not their employer, and brands and influencers don't become each other's employer or partner through InfluencerX.

Collabs are on Instagram for now. We'll add other channels (TikTok, YouTube, Facebook and X) later; these terms then apply to them too.

3. Your account

• One account is either a brand or an influencer. You must be at least 18 years old.
• There are no passwords: you log in with a link or code we email you. Keep your email account safe and tell us right away if you think someone else uses your account.
• Give correct information and keep it up to date.
• Brands sign up with their company website and the name of a contact person. If you act for a company, you confirm you may bind it. Our team reviews every brand before it can create collabs.
• Influencers sign up with their Instagram account, follower count and their last 3 posts with likes and comments. From these we work out your reach (the people who like or comment on your posts) and your influence score (your reach compared to your followers). Our team reviews every influencer before they can apply. As a rule, your posts reach at least 100 real people.
• We may refuse a brand or influencer, for example when we can't verify the information, without having to give a reason.

4. Real followers only

Brands pay for real people. Your followers, likes, comments, clicks and conversions must come from real people who chose to follow you or react to you.

• You may not buy or swap followers, likes, comments or views, use bots or engagement groups, or generate fake clicks or conversions.
• We check every account before approval and keep checking during and after collabs, also with automated signals.
• If we find fake followers or other abuse, we may refuse or suspend the account, cancel earnings that come from it and ban the account for good. Brands get back what they paid for that work.

5. Collabs (brands)

• A collab sets out the brief, how you pay (per post or per conversion), the rate, the maximum budget, the end date, the link influencers send people to, who you want to reach and the post rules (for example hashtags, tags and what to show). You choose whether drafts need your approval.
• Creating collabs is free. Our team reviews every collab before it goes live. We may ask for changes or refuse a collab that is unclear, unfair to influencers, misleading or against the law.
• Briefs must be legal, honest and respectful. Every post must be marked as an ad. You may not ask an influencer to hide that a post is paid, make false claims, or post anything illegal, hateful or misleading. You are responsible for your products, your claims and your website.
• Once approved, you pay the maximum budget and our fee on it (see sections 7 and 9) and the collab goes live. Influencers who match it may be told about it by email.
• You decide which influencers you accept. You may stop a collab early; influencers already accepted can still deliver what they started, and are paid for it.

6. Applying and posting (influencers)

• Signing up and applying is free. You always see what you earn before you apply.
• Only apply for products you are happy to recommend. Say what you really think: never make claims you don't believe or can't back up.
• When a brand accepts you, you get your own short link and code (for example inflx.eu/r/K7QM2) and a checklist for that collab.
• Draft: you upload your draft. If the collab asks for approval, the brand approves it or asks for a specific change that matches the brief. If the brand doesn't answer within 3 days, the draft is approved automatically.
• Post: you publish the approved post before the end date, follow every post rule, add your link and paste the link to the post in your dashboard.
• Marked as an ad: you mark the post with #ad at the start and, where Instagram offers it, the paid partnership label.
• Pay per post: the post stays online, unchanged, for the period the collab sets (30 days by default).
• You own your content. By delivering a post, you allow the brand to share and repost it on its own channels and website for 12 months after it was published, with credit to you, unless the collab says otherwise.
• You may not use your link in spam or in ways that mislead people.

7. Payment, holding the budget and refunds

• Holding the budget: when a collab is approved, the brand pays its maximum budget and our fee on it by card through our payment partner Stripe. We hold that money for the collab. Neither the brand nor the influencer can take it in the meantime. The brand never pays more than the maximum budget plus our fee on it.
• Pay per post: an influencer earns the full rate for every post that stays online for the period the collab sets. The earning becomes due at the end of that period.
• Pay per conversion: an influencer earns the full rate for every conversion (a sale, signup or lead, as the collab says) that the brand reports and that we link to that influencer, as long as the budget lasts. Earnings become due when the collab ends.
• Payouts: we pay influencers by bank transfer within 5 working days after their earnings become due, with a payout statement. Without bank details, the payment waits until the influencer adds them.
• Refunds: when the collab has ended and every post has finished its online period, we refund the unused budget to the brand's card, together with our fee on that unused budget, with a credit note. A collab stopped before anyone was accepted is refunded in full, fee included. Refunds can take 5 to 10 working days to show on the card.
• Brands receive a receipt for every payment. Influencers are responsible for their own taxes and social contributions on what they earn.

8. Links, clicks and conversions

• Clicks on an influencer's link are counted and the visitor is sent on to the brand's website with a reference, so a later sale can be linked to that influencer. Bots and repeat clicks of the same visitor on the same day don't count as unique clicks.
• Brands report conversions to us from their shop or website, with the reference from the link or the influencer's code. The brand is responsible for reporting conversions correctly and completely, and for being allowed to share them with us (see our Privacy policy).
• For pay per conversion, a conversion counts once per order number. Test conversions never pay. We may check conversions and refuse ones that look fake or were reported twice.
• Brands may not hold back or delete real conversions to avoid paying influencers. We may look at the clicks and the brand's own data when an influencer disputes this.
• Brands can connect their shop or website with personal keys. Keep keys secret and use them only for your own account. You are responsible for what is done with your keys.

9. Price

• Influencers never pay anything, and they keep the full rate the brand pays them: we take nothing from their earnings.
• Brands pay a fee of 15% (excluding VAT) of the amounts paid out to influencers in a collab, charged on top of those amounts. There is no subscription and no fixed fee per collab.
• When the collab goes live, the brand pays the fee on its full maximum budget, together with that budget, and we hold both. When the collab ends we settle: we keep 15% of what influencers earned and refund the fee on the unused budget together with that budget. For example: with a maximum budget of €1,000 the brand pays €1,150; if influencers earn €600, we keep €90 and refund €460.
• The percentage is fixed when the collab goes live and doesn't change for that collab. We tell you at least 30 days before we change our prices for new collabs.
• Some features of the dashboard use AI (for example reading your website to fill in your company). They use AI credits; your account includes free credits to start.

10. When something goes wrong

• The influencer doesn't deliver before the end date, or the post clearly doesn't match the brief: no earning is due, and the budget stays with the collab or is refunded.
• A post is removed or changed before its online period ends: the brand tells us, and no earning is due for that post.
• Brand and influencer disagree about a draft, a post or conversions: either of you contacts us. We look at the brief, the draft, the post and the data, and decide whether the influencer is paid, partly paid or the brand is refunded. Our decision is final on the platform; it doesn't take away your rights under the law.

11. Working outside InfluencerX

Collabs you find on InfluencerX are paid through InfluencerX. Don't use the platform to find each other and then do the same work outside it to avoid the fee: we may close the accounts involved.

12. Ending your account

• You can stop at any time through the contact form. Running collabs are finished first: influencers are paid for what they delivered and the rest of the budget is refunded.
• We may suspend, close or ban an account that breaks these terms, for example for fake followers, fake clicks or conversions, hidden ads, fraud or abuse. Money we hold is still paid or refunded as these terms say.

13. Liability

We do our best to keep InfluencerX working and safe, but we can't promise it is always available or free of errors. We are not responsible for the content of collabs and posts, for the products of brands, or for what brands and influencers do outside the platform. Our liability is limited to the fees you paid us in the last 12 months, except where the law doesn't allow a limit, such as for intent or gross negligence.

14. Changes to these terms

When we change these terms, we update the date at the top of this page and tell you by email or in your dashboard at least 30 days before important changes take effect. If you keep using InfluencerX after that, the new terms apply.

15. Law and disputes

These terms are governed by Belgian law. Disputes go to the courts of Antwerp, division Mechelen, unless the law gives you, as a consumer, the right to go to the courts where you live. If these terms exist in several languages and they differ, the English version applies.

16. Contact

Questions about these terms? Send us a message and we answer within a working day. Our address: Autonomous BV, Waversesteenweg 136, 2500 Lier, Belgium.